The Happy Vibe mini-card collection was a collaboration with co-designer, Ariel VanNatter, for American Greetings World Headquarters. These cards are shared around the offices at American Greetings Creative Studios in Cleveland, California, Canada, and Australia. Our objective was to bring good vibes and happy thoughts to the employees of American Greetings with trend-forward visuals and uplifting messages.
Role: art direction, copywriting, concepting, planning, design, illustration, hand-lettering
Work and images property of American Greetings Co.