The greeting cards presented here are designed for and belong to American Greetings. My involvement with these cards includes a range of product design and planning, illustration, hand-lettering, and production. Collaboration with product management partners and editorial writers play a key role in the design process for every card. All design concepts are driven by consumer based research with a wide variety of retailers, consumers, and occasions.
Role: concepting, planning, design, illustration, hand-lettering, production