MOLLY LAWRENCE | DESIGN + ILLUSTRATION

Greeting Cards

The greeting cards presented here are designed for and belong to American Greetings. My involvement with these cards includes a range of product design and planning, illustration, hand-lettering, and production. Collaboration with product management partners and editorial writers play a key role in the design process for every card. All design concepts are driven by consumer based research with a wide variety of retailers, consumers, and occasions.

Role:
concepting, planning, design, illustration, hand-lettering, production

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engaged_mockups.jpg
home_mockups.jpg
layered cake_mockups.jpg
glow_mockups.jpg
floral wreath_mockups.jpg
together_mockups.jpg
sixty_mockups.jpg