MOLLY LAWRENCE | DESIGN + ILLUSTRATION

Greeting Cards

The greeting cards showcased here were designed for American Greetings. My involvement with these cards includes a range of product design and planning, illustration, hand-lettering, and production. Collaboration with product management partners and editorial writers play a key role in the design process for every card. All design concepts are driven by consumer based research with a wide variety of retailers, consumers, and occasions.

Role:
concepting, planning, design, illustration, hand-lettering, production

Work and images property of American Greetings Co.

cover_AG.jpg
engaged_mockups.jpg
home_mockups.jpg
layered cake_mockups.jpg
glow_mockups.jpg
floral wreath_mockups.jpg
together_mockups.jpg
sixty_mockups.jpg
pumpkin pie_mockups.jpg