Experiential Graphic Design: Generating Urban Renewal by Improving Safety and Connectivity in Bicycle Pathways
Post-industrial cities today are experiencing an influx of new generations moving into local urban communities. Street culture and walkable downtowns and districts are progressively developing in these urban areas, and the need is present for safer and interconnected bicycle infrastructure. Research has proven that the success of a walkable and bikeable environment plays a significant role in the comprehensive sustainability of a city. Therein lies an opportunity for design to help foster environmental experiences involving the urban streetscape. Experiential, or environmental, graphic design elements can improve the safety and connectivity of bicycle pathways for the betterment of the city as a whole.
This investigation explores the value that environmental graphic design elements can contribute to the development of safer bicycle pathways, and further examines the role of wayfinding increasing the connectivity of urban bicycle networks. A case-study design investigation was executed involving districts and roadways in the near-west downtown Cleveland, Ohio area. The location is a primary link connecting west side neighborhoods to downtown Cleveland spanning three urban districts, making it a relevant area of study. This study uses design research tactics and prototypes to further understand how design can improve the user experience of Cleveland’s bicycle pathways.
A collaborative graduate studio research-driven design problem.
As active shooter events are increasing in the United States, how might the role of design contribute to successful evacuations in public spaces during these emergency crises?
Research methods include literature reviews, photo ethnography, ALICE training, scenario simulation, user experience mapping, prototyping and testing.
Three strategies were uncovered to potentially support victim response:
1. Promotion of proactive, multi-option response as an alternative to lockdown
2. Training Reinforcement: multi-session, hands-on training
3. Signage and directional cues
Gensler Intern Research
Defining and developing a gateway to Denver's 16th Street Mall.
A collaborative intern project at Gensler Denver driven by a team of four designers with architecture, interior, and graphic design backgrounds. This summer-long project included phases of secondary and primary research, on-location site analysis, concept development, and prototyping.
A group environmental graphic design project focused on placemaking and wayfinding.
The Health Tech Corridor is a prime location for biomedical, healthcare, and technology companies seeking to take advantage of the close proximity to world-class healthcare institutions. The three-mile HTC connects nine vibrant neighborhoods spanning from downtown to the east side of Cleveland.
Through the use of brand strategy and a wayfinding system our team achieved establishing a sense of place in the HTC that promotes a healthy lifestyle in an otherwise vacant area. Together these elements will connect neighboring districts in order to create a strong community atmosphere that is not currently present in parts of the HTC.
An exploratory critical making project in design research.
Four participants were asked to create a series of blind contour drawings relative to corresponding images. The goal of this exercise was to perform an observational assessment and comparative analysis of these drawings. Initially, the expected outcome was a further understanding of an individual's personality or behavioral traits through studying observational patterns in their blind contour drawings, but the study took a change of course at this point which ensued the second phase.
Once the drawings were compiled, they were then shown to others for feedback. Viewers exhibited a need to guess what the original image was, and this activated an additional development of the study focused on imagination. Four blind contours were then selected from the collection along with four new participants who had no prior knowledge of the first phase of the study. They were asked to describe what they saw and were given materials to finish the image in color. Participants expressed desire to narrate a story within the image which is what generated the final illustrations.
An award-winning typography book designed for the International Society of Typographic Designers annual student assessment.
This book was designed to showcase the milestones that occurred during the life of 1950's American Beat Generation writer, Jack Kerouac. The concept established in this book deals with the internal battle of Jack's dualistic nature that he constantly struggled with throughout his life, but also how this conflict led to his true voice as a writer—undoubtedly the most important milestone in his career.
The writing in this book is adopted form Jack's biography, The Voice is All, written by Joyce Johnson.
A selection of branding, editorial, book, and pattern illustration work.
Prints + Lettering
A selection of letterpress prints and hand-lettering work.